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Can AI help? Fast Company
A handful of popular platforms, including Grindr and Tinder, say they',ve started integrating AI to help identify potential harmful messages. Singles are experiencing dating app burnout.
Click here for kluchsmallCan AI help? A handful of popular platforms, including Grindr and Tinder, say they’ve started integrating AI to help identify potential harmful messages and implement other safety measures. [Photo: AP Photo/Peter Morgan] While plenty of happy couples can trace their meet-cute moment to an online dating app, many others find the never-ending process of likes, swipes, taps and awkward DMs that go nowhere to be exhausting—leading to a phenomenon known as “dating app burnout.” That was the case for Marilyn Espitia, a 31-year-old freelance photo editor and photographer in California who first ventured into online dating in college, when she met her former partner and now father of her child on OkCupid. Today she is single, and has been for about three years. While she’s still a “hopeless romantic” who plans to keep using these platforms—primarily Hinge—Espitia says she’ll get off an app or pause her profile when it becomes a little too much. “It starts getting overwhelming,” Espitia said. Licensed clinical psychologist Yasmine Saad says that about three out of every four people she works with use dating apps, and anywhere between 80% to 90% have expressed feeling similar fatigue or burnout as Espitia at some point. That’s due in part because success is never promised with online dating, regardless of whether you’re looking for a lifelong partner or casual fling. “It’s a very difficult process for people because you invest a lot, then you receive little,” said Saad, founder and CEO of Madison Park Psychological Services in New York. “It triggers a lot of hopelessness and a lot of self-esteem issues.” Kathryn Coduto, an assistant professor of media science at Boston University who has been studying online dating since 2016, says dating app burnout is probably as old as the apps themselves, noting that people had experienced fatigue with earlier desktop-dominant platforms like eHarmony or Match.com as well. But these days, burnout may be intensified by the fact there’s an app for just about every part of our daily lives, and that constant connectivity can be too much. Pandemic-era “Zoom fatigue” has spilled over into other areas of tech consumption, Coduto said, and online dating isn’t immune. That doesn’t mean dating apps are going away anytime soon. Research shows usage has remained relatively stable over recent years. Pew Research Center said that 3 out of 10 U.S. adults reported ever using an online dating site or app as of July 2022—identical to the share found in October 2019, months before COVID-19 impacted much of daily life, including dating habits. While there was some uptick in new user downloads at the start of the pandemic, Coduto’s research found more of a spike in usage from those who already had dating apps and were spending more time on them during lockdowns. But those same lockdowns also limited in-person interactions, and the ripple effects are still being felt today. “The pandemic increased loneliness,” Saad said. “But it also boosted the hopelessness . . . because even the apps were not meeting the needs of people for socialization.” For Jennifer Stavros, a freelance journalist in Los Angeles, her time in the online dating world has “been a mixed bag.” While she’s still giving platforms like Tinder, Hinge, and OkCupid a try, Stavros notes she’s experienced a recent cycle of matches that don’t go far. “I have a conversation . . . and it’ll go okay. [But] then it will just drop, or it’ll just hit a wall somewhere,” Stavros, 42, said. “It’s not making me feel super hopeful.” Others add that it can also become easy to forget there are people on the other side of those swipes and likes, making them feel dismissed while looking for connections.
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